Recruitment videos are more than a trend—they’re a critical tool for attracting top talent in a competitive job market. Research shows that job ads incorporating video see 800% more engagement than text-only ads. These videos serve as a window into a company's culture, values, and mission, providing a more immersive and authentic way to communicate with potential hires.
Beyond simply listing job responsibilities, they create an emotional connection, enabling candidates to visualize themselves within the organization. This personalized storytelling appeals especially to millennials and Gen Z, who prioritize workplace culture and values in their career choices.
Why Are Recruitment Videos So Effective?
- They’re engaging: Recruitment videos let candidates visualize themselves in the role and understand the culture. This is particularly appealing to millennials and Gen Z, who prioritize workplace culture.
- They save time: A single video can communicate complex ideas and reach a vast audience quickly.
- They’re cost-effective: With a thoughtful strategy, creating recruitment videos doesn’t have to break the bank.
- They boost visibility: A good recruitment video shared on platforms like LinkedIn, YouTube, and TikTok can go viral, attracting a diverse talent pool.
Best Recruitment Videos to Attract Candidates
Ready to be inspired? Here are 30 of the best recruitment videos ever, showcasing creativity, authenticity, and impact.
Dropbox
Dropbox’s recruitment video uses puppets and quirky humor to stand out from the crowd. Instead of relying on traditional employee testimonials, the company portrays its culture through a playful and lighthearted narrative.
Despite the humor, Dropbox manages to convey its innovative approach and team-oriented environment effectively.
Key moment: Puppets taking over employee interviews, making for an engaging and memorable introduction to Dropbox’s culture.
McDonald's (Japan)
McDonald’s Japan uses anime to reach its young target demographic effectively. The animated recruitment video tells the story of a teenager balancing school and work, showcasing how the job supports personal growth and builds confidence.
This unique approach resonates deeply with viewers familiar with the anime style.
Key moment: The protagonist’s triumphant moment when they succeed at a task with the support of their team.
Miami Police Epic Recruitment Video
The Miami Police Department’s recruitment video combines humor with community-focused testimonials. Initially quirky and playful, it quickly shifts to real stories from locals, showcasing the department's positive impact.
This balance of fun and authenticity helped it gain over 50,000 views in two months.
Key Moment: The shift from a humorous introduction to impactful, real-life testimonials from the Miami community, creating a connection with viewers.
Zendesk
Zendesk’s recruitment video features real employees sharing their unscripted stories, highlighting the company’s relaxed yet collaborative culture. It focuses on how Zendesk empowers employees to be their authentic selves and work together to innovate and solve problems.
The video’s lighthearted tone contrasts with more traditional corporate recruitment videos, offering a genuine insight into what it’s like to work at Zendesk.
Key moment: Employees discussing their experiences with team collaboration, problem-solving, and having fun at work.
H&M: We Are One Team
H&M’s recruitment video delivers a stylish and simple narrative, staying true to the brand’s identity. The video uses the red thread as a central motif, symbolizing the interconnectedness of team members while celebrating individuality.
The red thread creatively mirrors the brand’s craftsmanship in clothing, emphasizing H&M’s commitment to quality and unity. The video’s artistic use of this thread illustrates how all employees are part of something greater, reinforcing the company's collaborative environment.
Key Moment: The red thread connecting each employee, emphasizing H&M's core values of unity and individuality.
Heineken
Heineken's recruitment video takes the format of a reality TV-style challenge, where candidates are put to the test to showcase their teamwork, adaptability, and creativity.
This format emphasizes the company’s value on collaboration and finding innovative solutions to problems. The video uses dynamic visuals and interviews with employees to show that Heineken is a place where employees are given the tools and freedom to excel and make an impact.
Key moment: Candidates working together through challenging tasks, demonstrating Heineken's commitment to collaboration.
Fiverr
Fiverr’s recruitment video takes a humorous and satirical approach, poking fun at conventional recruitment videos. It uses playful mockery of the generic video style to demonstrate that Fiverr is an innovative company that stands apart from the traditional corporate culture.
The video encourages potential candidates to be themselves and highlights the value Fiverr places on creativity, freedom, and non-traditional work environments.
Key moment: The line, “Unlike this video, we’re anything but generic,” encapsulates Fiverr's fresh approach to work culture.
Netflix
Netflix’s recruitment video highlights the company's emphasis on freedom and responsibility. It features real employees who share their experiences working at Netflix, particularly the flexibility they have in shaping their own roles and taking ownership of projects.
The video showcases how Netflix values innovation, encourages risk-taking, and prioritizes employee well-being, making it an attractive place for self-starters.
Key moment: Employees talking about their autonomy in making decisions and contributing to groundbreaking content.
IBM
IBM’s recruitment video emphasizes the company’s global impact and dedication to solving some of the world’s most complex challenges. It features employees discussing their roles in advancing technology and innovation, including projects related to artificial intelligence and quantum computing.
The video highlights how IBM’s inclusive and collaborative culture helps employees succeed and create groundbreaking solutions.
Key moment: Employees explaining how their work at IBM makes a meaningful impact on clients and the world at large.
Shopify
Shopify’s recruitment video uses a unique metaphor — “Draw the Owl” — to communicate its values of creativity and innovation. It encourages candidates to embrace challenges and think outside the box, just like drawing an owl from scratch.
The video showcases Shopify as a company that thrives on risk-taking, entrepreneurial spirit, and collaboration.
Key moment: The iconic message: “Draw the owl,” emphasizing creativity and problem-solving.
Google’s “How We Hire” recruitment video demystifies the hiring process by showcasing the transparency and rigor involved in the selection process. It highlights how Google evaluates not only technical skills but also a candidate’s cultural fit.
The video provides insights into the company’s commitment to diversity and innovation, making it clear that they are looking for individuals who are curious, adaptable, and eager to make a difference.
Key moment: Google employees discussing how the hiring process ensures a strong fit both in skills and values.
Listrak
Listrak’s recruitment video demonstrates how the company’s technology-driven marketing solutions can streamline the recruitment process.
It features employees discussing how Listrak supports both personal and professional development, positioning the company as a leader in marketing technology with a dynamic and innovative culture.
Key moment: A real employee sharing how Listrak’s solutions empowered them to grow within the company.
Ford
Ford’s recruitment video blends live-action storytelling with animated elements, illustrating the company’s long-standing commitment to innovation. Employees share how their work in various departments contributes to the company’s broader mission of sustainable transportation and global mobility.
The video showcases how Ford is dedicated to creating products that improve the world while offering employees opportunities for personal and professional growth.
Key moment: A Ford employee discussing how their role has contributed to impactful projects that shape the future of mobility.
Atlassian
Atlassian’s recruitment video highlights its emphasis on teamwork, creativity, and productivity. It features employees explaining how the company’s tools help them work more efficiently while fostering an environment of collaboration and innovation.
The video positions Atlassian as a place where employees are empowered to drive impactful projects and contribute to meaningful solutions.
Key moment: Employees discussing how Atlassian’s products help them work better together to solve complex challenges.
NASA
NASA’s recruitment video captures the awe-inspiring nature of working at the space agency. Featuring breathtaking visuals and passionate employee testimonials, the video emphasizes how NASA’s employees contribute to groundbreaking discoveries in science and technology.
It invites individuals who are curious and passionate about exploration and innovation to join a team that’s committed to pushing the boundaries of what’s possible.
Key moment: NASA employees discussing how their work contributes to humanity’s understanding of space and technology.
Adobe
Adobe’s recruitment video highlights the company’s commitment to creativity, inclusion, and innovation. Employees share their stories of how Adobe’s tools help them bring their ideas to life, fostering a culture of growth and personal development.
The video emphasizes that working at Adobe means contributing to projects that shape the future of design, digital media, and technology.
Key moment: An employee describing how Adobe’s tools and culture empowered them to lead creative projects.
Barclays
Barclays' recruitment video focuses on mentorship, growth, and diversity within the company. It features employees discussing how Barclays supports career progression through training, leadership development, and mentorship programs. The video portrays Barclays as a company where employees are given the resources to succeed while making a positive impact on society.
Key moment: A junior employee sharing how mentorship at Barclays helped fast-track their career.
KPMG
KPMG’s recruitment video highlights the company’s focus on professional development, teamwork, and client relationships. It emphasizes KPMG's inclusive culture and commitment to creating a work environment where employees are valued and continuously challenged. The video features employees discussing how KPMG invests in training and development, ensuring that they can succeed in a global business environment.
Key moment: A senior partner discussing how KPMG supports employees' career growth with ongoing training.
Salesforce
Salesforce’s recruitment video emphasizes its commitment to equality, innovation, and community. It showcases how Salesforce’s employees are inspired to make a difference in the world by leveraging the company's technology to drive social impact. The video invites candidates who are passionate about making an impact and creating a better future to join Salesforce.
Key moment: Salesforce employees discussing how their work contributes to positive change globally.
Starbucks
Starbucks’ recruitment video, "Join us. Inspire with every cup," highlights the company’s commitment to creating an inclusive and inspiring environment. Featuring employees from diverse backgrounds, the video emphasizes the impact Starbucks has on communities and the importance of every team member in delivering exceptional service. It showcases how working at Starbucks is more than just a job—it’s an opportunity to connect with others and inspire through meaningful work.
Key moment: The message that every employee contributes to a larger purpose, creating a positive impact both in-store and beyond.
Apple
Apple’s recruitment video focuses on the company’s iconic design philosophy, its emphasis on innovation, and the employee experience. It portrays Apple as a place where creativity and technology converge, and where employees have the opportunity to shape the future of consumer technology. The video highlights how working at Apple is more than just a job—it’s about making a difference through groundbreaking products.
Key moment: Employees discussing how Apple’s innovative culture drives them to push the boundaries of technology.
Microsoft
Microsoft’s recruitment video emphasizes its commitment to diversity, inclusion, and collaboration. It features employees discussing how they work together to solve complex problems while fostering a culture of innovation. The video portrays Microsoft as a company that values the diverse perspectives of its employees, creating an environment where everyone can thrive and make meaningful contributions.
Key moment: Employees sharing their personal journeys and how Microsoft's inclusive culture has helped them grow.
BBH London
BBH’s recruitment video is an inspiring fusion of rap, poetry, and striking visuals that speaks to the creative minds the agency is looking to attract. The video showcases a blend of the company’s past work, employee footage, and curated stock clips, creating a dynamic narrative about being part of the "BBH flock." This recruitment video targets individuals who don’t conform to traditional career paths, inviting those with unique perspectives to join an innovative and bold creative team.
Key moment: The powerful combination of rap and visual storytelling that highlights BBH’s commitment to individuality and creativity.
Spotify
Spotify’s recruitment video showcases the company’s unique workplace culture, which prioritizes creativity, collaboration, and autonomy. The video features employees discussing how they are encouraged to experiment with new ideas and contribute to the evolution of the music and audio streaming industry. The video positions Spotify as a place where employees can explore their passions while making an impact.
Key moment: Employees discussing the freedom they have at Spotify to innovate and pursue their interests.
Hubspot
HubSpot’s recruitment video presents the company as a place where employees can thrive in an environment that fosters collaboration, creativity, and growth. The video highlights how the company’s mission to "help millions of organizations grow better" is mirrored in the way they invest in their people. Featuring employee testimonials, it provides insights into the vibrant culture and work-life balance that HubSpot offers. The video effectively showcases the company's focus on employee well-being, empowerment, and its transparent, inclusive workplace.
Key moment: The key moment in HubSpot’s video comes when employees share how the company encourages autonomy, giving them the tools and flexibility to contribute meaningfully to innovation while maintaining a strong sense of community.
Accenture
Accenture’s recruitment video showcases the company’s commitment to solving complex business and technology challenges. It features employees discussing how Accenture empowers them to take on projects that transform industries, from consulting to digital services. The video emphasizes Accenture's focus on personal and professional development, ensuring that employees are continuously learning and growing in their roles.
Key moment: Employees discussing how Accenture helps them tackle global challenges through innovative solutions.
Slack
Slack’s recruitment video promotes the company’s dedication to making work communication simpler and more efficient. The video features employees discussing the importance of collaboration and how Slack’s platform helps them stay connected and organized. It highlights the company’s inclusive and flexible work culture, making it clear that Slack is a place where employees are encouraged to think creatively and be themselves.
Key moment: Employees sharing their experiences of how Slack helps them maintain work-life balance and collaborate seamlessly.
Twitter’s recruitment video showcases the company’s dynamic culture, which encourages creativity, conversation, and collaboration. Employees discuss how Twitter’s platform enables them to make a real impact on the way people communicate and share information. The video emphasizes Twitter’s values of open dialogue, innovation, and fostering a community of diverse voices.
Key moment: Employees explaining how their work on Twitter has a direct impact on global communication and trends.
Intel
Intel’s recruitment video focuses on the company’s role in driving technological innovation, particularly in the fields of AI, IoT, and semiconductor manufacturing. The video highlights how employees at Intel are encouraged to think creatively and solve complex engineering challenges that have a global impact. The video also emphasizes Intel’s commitment to diversity and creating an inclusive environment for all employees.
Key moment: Engineers and researchers sharing how their work at Intel contributes to breakthrough technologies.
Amazon
Amazon’s recruitment video showcases the company’s fast-paced, innovative, and customer-centric culture. It highlights how Amazon’s employees contribute to solving complex logistical challenges and creating solutions that have a direct impact on customers worldwide. The video emphasizes the company’s focus on leadership principles, growth opportunities, and innovation.
Key moment: Employees discussing how Amazon’s leadership principles guide decision-making and contribute to business success.
On a final note
As we conclude, it is clear that recruitment videos are a powerful tool in today’s competitive job market. By creatively showcasing a company's culture, mission, and work environment, these videos can significantly influence the candidate experience.
They not only attract top talent but also foster engagement and build a deeper connection with potential hires. Whether you are a large corporation or a growing startup, investing in high-quality recruitment videos is a strategy that can yield long-term benefits.
As we’ve seen with the 30 best examples highlighted, the key to success lies in authenticity, creativity, and aligning your message with the right audience. Embrace this dynamic medium to elevate your recruitment efforts and set your brand apart in the ever-evolving talent landscape.
.png)
.svg){kind=logo}