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Digital Marketing Executive

No gist provided
Proficiency Level
Beginner-Expert
Experience
0-8 years
Duration
30 mins
WeCP Verified
WeCP
Subject Matter Expert
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Use Case

  • Assesses advanced SEO and Google Analytics knowledge.
  • Evaluates understanding of PPC campaigns and keyword strategies.
  • Tests ability to improve user engagement and search rankings.
  • Identifies skills in task prioritization and time management.

Skills Covered

Digital Marketing
Communication

About

Digital Marketing Executive

No test description provided
Target Audience
No targetAudience provided
Prerequisites
No prerequisites provided
Test Overview
Duration
30 mins
Questions
11
Passing Score
70%

Questions

SEO Recovery Plan
Algorithmic Penalties
Algorithmic Penalties
Backlink Audit
DM3009
Google Disavow Tool
Link Building
What this question evaluates
This question assesses the candidate's knowledge of advanced off-page SEO strategies to recover website rankings after a drop due to toxic backlinks. It evaluates the ability to identify and implement effective solutions to improve search engine ranking.
Type:
Programming
Difficulty:
Hard
Time:
1.25 mins
Attempts:
100+
Success Rate:
70.01%
Keyword Match
Ad Relevance
Ad Relevance
Campaign Optimization
DM3009
Google Ads
Keyword Match Options
What this question evaluates
This question assesses the candidate's knowledge of Google Ads PPC campaign management, specifically focusing on keyword match options. It tests the understanding of targeting relevant searches and avoiding unrelated ones through keyword match types.
Type:
Programming
Difficulty:
Easy
Time:
0.75 mins
Attempts:
100+
Success Rate:
70.01%
SEO Engagement
Content Organization
Content Organization
DM3009
On-Page SEO
SEO
Search Engine Rankings
What this question evaluates
This question evaluates the candidate's understanding of on-page SEO tactics to improve user engagement and search engine rankings. It assesses the ability to identify effective strategies for content organization and user experience.
Type:
Programming
Difficulty:
Medium
Time:
1 mins
Attempts:
100+
Success Rate:
70.01%
SEO Strategy Choice
Backlink Quality Analysis
Backlink Quality Analysis
DM3009
Internal Linking Optimization
Off-Page SEO Strategies
SEO
What this question evaluates
This question assesses the candidate's understanding of off-page SEO strategies to improve site authority and search rankings. It evaluates the ability to analyze backlink quality, internal linking, and website optimization for SEO purposes.
Type:
Programming
Difficulty:
Medium
Time:
1 mins
Attempts:
100+
Success Rate:
70.01%
Conversion Funnel Analysis
Conversion Funnels
Conversion Funnels
DM3009
Google Analytics
Google Analytics Features
Multi-Session Conversions
What this question evaluates
This question assesses the candidate's knowledge of Google Analytics features and their ability to track user journeys and conversions. It tests understanding of conversion funnels, UTM campaign tracking, and analyzing user interactions over multiple sessions.
Type:
Programming
Difficulty:
Medium
Time:
1 mins
Attempts:
100+
Success Rate:
70.01%
Email Metrics Assessment
Conversion Tracking
Conversion Tracking
Data Analysis
Email Marketing Campaign Evaluation
Google Analytics
Google Analytics Metrics
What this question evaluates
This question assesses the candidate's knowledge of Google Analytics metrics and their application in evaluating email marketing campaign success.
Type:
Programming
Difficulty:
Easy
Time:
0.75 mins
Attempts:
100+
Success Rate:
70.01%
Social Traffic Analysis
Google Analytics
Google Analytics
Inbound Traffic Analysis
Marketing Analytics
Report Interpretation
Social Media Campaign Analysis
What this question evaluates
This question assesses the candidate's knowledge of Google Analytics and their ability to identify the appropriate report for analyzing inbound social traffic performance.
Type:
Programming
Difficulty:
Easy
Time:
0.75 mins
Attempts:
100+
Success Rate:
70.01%
SEO Prioritization
DM3009
DM3009
Mobile Optimization
On-page SEO
Page Speed Optimization
SEO
What this question evaluates
This question assesses the candidate's knowledge of on-page SEO strategies, particularly in reducing bounce rates and improving page speed for mobile users. It evaluates the understanding of optimizing images, lazy loading, and their impact on user experience and search engine rankings.
Type:
Programming
Difficulty:
Easy
Time:
0.75 mins
Attempts:
100+
Success Rate:
70.01%
SEO Resolution
Backlinking Strategies
Backlinking Strategies
DM3009
Keyword Cannibalization
Keyword Optimization
On-Page SEO
What this question evaluates
This question evaluates the candidate's understanding of advanced on-page SEO solutions to resolve keyword cannibalization issues. It assesses the ability to identify and implement strategies to improve organic search traffic and rankings.
Type:
Programming
Difficulty:
Hard
Time:
1.25 mins
Attempts:
100+
Success Rate:
70.01%
SEO Strategy
Backlinking
Backlinking
DM3009
Keyword Optimization
Off-page SEO Strategies
Page Load Speed
What this question evaluates
This question assesses the candidate's knowledge of off-page SEO strategies and their effectiveness in improving site authority. It evaluates the understanding of backlinking, keyword optimization, sitemaps, and page load speed.
Type:
Programming
Difficulty:
Easy
Time:
0.75 mins
Attempts:
100+
Success Rate:
70.01%
Task Prioritization
Decision-making
Decision-making
NonTech200924
Organizational Skills
Pressure Handling
Task Prioritization
What this question evaluates
This question assesses the candidate's ability to prioritize tasks effectively when faced with multiple deadlines. It evaluates time management skills, decision-making under pressure, and organizational abilities.
Type:
Programming
Difficulty:
Medium
Time:
2 mins
Attempts:
100+
Success Rate:
70.01%
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Dashboard mockup
Emily Nguyen
Candidate
Passed
85%
AI Summary
Skills Performance
Score
Digital Marketing
87%
Communication
80%
85%
82%
Areas of Improvement
Review
Practice
Communication
Skill Assessment
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AI Analysis
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Benchmarking
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Action Items
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Candidate Skills
US$ 100
10 credits / mo + 1 seat
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Add-on seat at $8 /seat
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Add-on credit at $10 /credit
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Standard Cheat Prevention
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Skill fit candidates
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Conduct face to face interviews
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ATS Integrations
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Standard compliance, security and audits
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Standard support from WeCP Team
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60 credits / yr
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Use Prebuilt Questions
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Standard Cheat Prevention
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Smooth Candidate Experience
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Skill fit candidates
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Conduct face to face interviews
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ATS Integrations
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Standard compliance, security and audits
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Standard support from WeCP Team
Premium
US$ 2388
500 credits / yr
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Add-on credit at $8 /credit
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Comprehensive Assessment Capabilities
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Advance Skill Analytics
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Learning & Development Integration
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Employee Friendly User Experience
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Retention-Focused Features
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Advance compliance, security and audits
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Proactive support from WeCP Team
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Access to WeCP AI Copilot to save cost, time and improve outcomes
Enterprise
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