When Artificial Intelligence is all the rage these days, it’s only natural that we find a way to incorporate AI in recruitment. As an HR recruiter, you must be aware of how rapidly the recruitment landscape is evolving. Artificial Intelligence (AI) has now become a transformative force in numerous industries, including Human Resources (HR).
96% of HR professionals believe that AI will greatly enhance talent acquisition and retention, but only 12% of hiring professionals use artificial intelligence in recruiting. Our article will help you learn how to implement AI hiring tools in your recruitment strategy and find out which companies are using AI for hiring.
For HR professionals, the advent of AI has unlocked new possibilities, making the recruitment process more efficient and intelligent. Imagine a world where tedious tasks like screening resumes, scheduling interviews, and shortlisting candidates are automated, freeing up valuable time for HR personnel to focus on strategic tasks.
A growing number of companies are harnessing the power of AI to revolutionise their recruitment processes. From large MNCs to innovative startups, AI is being used to attract, assess, and acquire talent - faster and more accurately than ever! We will look into how these companies are leveraging AI in recruitment, and how you can do the same.
Top 9 Companies That are Using AI for Recruitment
These 9 companies use AI Tools to ease their recruitment process through taking care of screening, interviewing and shortlisting activities.
1. Amazon
Amazon.com, Inc. is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence.
Founded by Jeff Bezos in 1994, Amazon has grown from an online marketplace for books to a global conglomerate, offering a vast array of products and services.
How Amazon Use AI in Their Processes?
As a pioneer in leveraging AI and Machine Learning (ML) in various aspects of its operations, including recruitment, Amazon has built tools to help job applicants throughout the hiring process - from identifying the right position to apply for, to giving them more flexibility through online assessments.
The Results?
- An enhanced hiring process that drives equity and fairness, and adheres to legal standards.
- Reduced bias and enhanced capabilities of the recruiting team.
- Providing real-time recommendations of relevant job roles through candidate search.
- Resume screenings by using NLP to match the candidate's interest, skills and experience.
Amazon’s use of AI and ML in recruitment has shown promising results. The company has seen that candidates who are successful in the hiring process tend to be more diverse when AI tools are used. Amazon goes above and beyond industry requirements to create technology that is "born inclusive." "Born inclusive" implies examining results for applicants from all identity groups and emphasising equity at every level of production.
Data shows that the use of these tools increases the number of applicants who reach the next step in the interview process (and ultimately join Amazon), and does so fairly.
Source: How Amazon leverages AI and ML to enhance the hiring experience for candidates
2. Unilever
Unilever is a British multinational fast-moving consumer goods company founded in 1929. It is a truly global business with products available in over 190 countries.
Unilever’s product portfolio comprises food products, beauty and personal care products, beverages, home care products, vitamins, minerals, and supplements.
How Unilever Use AI in Their Recruitment Processes?
Unilever has been using AI technology in hiring people. They have partnered with skills assessment tools to streamline their recruitment process.
The AI system they use analyses video interviews, scanning candidates’ facial expressions, body language, and word choice, and checks them against traits that are considered to be predictive of job success.
The Results?
- Unilever’s use of AI in recruitment has led to significant time and cost savings.
- £1 million in annual savings and over 100,000 hours of human recruitment time in implementing AI in their process.
- The application of AI has also improved candidate diversity.
- Around 2 million job applications were processed.
- They developed an AI tool to analyse video interviews for entry-level positions. The AI used machine learning and predictive analytics to identify candidates most likely to succeed if hired.
Source: Unilever saves on recruiters by using AI to assess job interviews
3. Delta Air Lines
Delta Air Lines is a global airline that focuses on safety, innovation, reliability, and customer experience. Delta flies to more than 350 destinations on 6 continents, serving more than 160 million passengers each year. It is the United States' oldest operating airline and the seventh-oldest operating worldwide.
How Delta Air Lines Use AI in Their Hiring Processes?
Delta Air Lines uses AI technology to enhance the candidate experience and streamline recruitment. The company has developed an AI-powered chatbot to answer candidate queries and provide personalised feedback.
The Results?
- The use of AI in recruitment for Delta Air Lines led to a Forbes ranking of the sixth-best employer in the world.
- 25% of corporate and management positions are filled, exceeding company objectives.
- Quick and seamless analysis of candidate data to identify the best candidate for each role.
- Developing a generative AI proof of concept slated to automatically transform generic skill descriptions into more accurate capabilities that reflect the job’s requirements based on real-world, updated employee and customer data in context.
The airline is No.1 in on-time arrivals and a trusted consumer brand. They wanted to reflect the same in their recruitment process as well.
Source: How Delta is working to improve its candidate experience
4. Siemens AG
Siemens AG is a global technology powerhouse that brings together the digital and physical worlds to benefit customers and society. It is the largest industrial manufacturing company in Europe and holds the position of global market leader in industrial automation and industrial software.
Siemens’ technology empowers customers to transform the industries that form the backbone of economies: industry, infrastructure, and transportation.
How Siemens AG Use AI in Their Processes?
Siemens harnesses the power of AI in its recruitment practices to streamline and enhance the candidate selection process through their new underlying provider - Eightfold. Eightfold is a new, innovative recruiting platform created by partnering with GBS H2R. It focuses on employee experience and drives digitalisation along the entire process of employees’ life cycles – from onboarding to pension services.
The company utilizes AI algorithms to analyze candidate profiles, resumes, and online assessments to identify suitable candidates for specific roles.
Siemens has also developed an AI-powered assistant, Siemens Industrial Copilot, in collaboration with Microsoft, which promises to boost productivity and efficiency across the industrial lifecycle.
The Results?
- The application of AI for Siemens in recruitment has led to significant improvements.
- With the help of AI, Siemens has been able to match open positions and job opportunities with candidates more effectively.
- The company’s digital solutions for factory administration have helped to reduce manual planning efforts by up to 40%.
- Seamless and accurate analysis of candidate profiles to ensure only the qualified go through to the next rounds.
- Reduced time, effort and money in hiring processes. Hiring time shifted from 150 days to merely 60 days for some roles.
Source: Siemens recruiting with artificial intelligence
▶️ Read More: How WeCP helped Infosys Evaluate 100k+ Super Coders
5. Domino’s
Domino’s is an American multinational pizza restaurant chain. Founded in 1960, the chain is owned by master franchisor Domino’s Pizza, Inc. and led by CEO Russell Weiner.
As of 2022, Domino’s had approximately 15,000 stores, with 5,649 in the United States, 1,500 in India, and 1,249 in the United Kingdom. Domino’s has stores in over 83 countries and 5,701 cities worldwide.
How Domino’s Use AI in Their Processes?
Domino’s also uses AI to structure the whole recruitment, selection, and hiring process where each applicant has to go through the same process and be judged without human biases.
They have partnered with pre-employment assessment firms to streamline their recruitment process. The AI system they use analyses video interviews, scanning candidates’ facial expressions, body language, and word choice, and checks them against traits that are considered to be predictive of job success.
The Results?
- The use of AI in the recruitment process for Dominos has helped significantly reduce the cost of identifying talent.
- AI provides better and more comprehensive predictions than human judgment which is influenced by individual heuristics and biases.
- The company’s customers also consistently report significant increases in productivity, better customer experience, and more efficient order routing.
According to research by KornFerry, skills-based organisations were 107% more likely to place talent effectively and 98% likelier to retain high-performing talent and have a reputation as a great place to grow and develop.
Source: Exploring the Domino effects of AI decisions in recruitment
6. Electrolux
Electrolux is a global leader in household appliances and appliances for professional use, selling more than 50 million products to customers in more than 150 markets every year.
The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.
How Electrolux Use AI in Their Processes?
Electrolux has been using AI technology in hiring people. They have partnered with assessment firms to streamline their recruitment process.
The AI system they use analyses video interviews, scanning candidates’ facial expressions, body language, and word choice, and checks them against traits that are considered to be predictive of job success.
How AI Has Helped Electrolux?
Since implementing this comprehensive AI-powered platform, Electrolux has seen:
- 84% increase in application conversation rate.
- 51% decrease in incomplete applications.
- 9% decrease in time to hire.
- 20% recruitment time saved using one-way interviews.
- 78% time saved through AI scheduling.
Source: Electrolux Group Digitalises Key HR Processes for Distinct Hiring Edge
7. Hilton
Hilton Worldwide Holdings Inc. is an American multinational hospitality company that manages and franchises a broad portfolio of hotels and resorts. Founded by Conrad Hilton in May 1919, the company is now led by Christopher J. Nassetta. Hilton is headquartered in Tysons, Virginia, United States.
How Hilton Use AI in Their Processes?
Hilton uses AI technology to enhance the candidate experience and streamline recruitment. The company has developed an AI-powered chatbot that can answer candidate queries and provide personalised feedback.
The chatbot also helps in scheduling interviews and providing feedback to candidates.
The Results?
- Hilton’s use of AI-powered interview platforms assessed the language, tone, facial expressions and body language of candidates during video interviews.
- This helped identify the ideal candidates for customer-facing roles thereby recruiting top talent.
- The speed and efficiency of the recruitment process were enhanced as only top candidates for the hospitality industry were filtered through thousands of applicants.
- Introduction of a modern and innovative experience for candidates that reflected a positive impression of Hilton as an employer.
- The software analysed personal candidate info and related data and improved hiring rates by 40%. Most impressive was a reduction in vacant position replacement times by 90%.
Source: How Hilton dramatically reduced their time to hire
8. Procter & Gamble (P&G)
P&G, also known as Procter & Gamble, is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, it specialises in a wide range of personal health/consumer health, personal care, and hygiene products.
How Procter & Gamble (P&G) Use AI in Their Processes?
P&G has been using AI technology in hiring people. They have introduced a bot based on a foundational model which assists cloud engineers.
That investment let the company experiment and pilot different generative AI tools. The company has also rolled out an internal generative AI tool called chatPG, which was first introduced in beta mode in February.
The company officially launched the internal tool in September. The tool supports over 35 use cases.
How AI Has Helped P&G?
- P&G’s chatbots actively engage with candidates and ease required knowledge transmission to the candidates thereby saving human efforts and time.
- It also makes it simpler to answer FAQs for the company.
- By utilising AI, the company plans to streamline its hiring process through and through and identify the best-fitting talent efficiently.
P&G has been using AI/ML capabilities and has been part of business strategies for at least the last few years. Generative AI is seen as another flavour of great opportunity.
Source: How P&G transformed candidate experience
9. Nomad Health
Nomad Health is a technology company that provides a digital marketplace for healthcare staffing. It is designed to digitise healthcare hiring processes and help clinicians discover job opportunities.
Nomad Health is a staffing company and platform committed to connecting nurses with rewarding careers in healthcare. At the onset of the COVID-19 pandemic, hospitals across the United States turned to Nomad Health to help supplement their staff with travelling nurses.
How Nomad Health Use AI in Their Processes?
Nomad Health utilises transformative technology to connect travel clinicians to open jobs all over the country and help facilities fill their staffing needs quickly and efficiently.
At the onset of the COVID-19 pandemic, hospitals across the United States turned to Nomad Health to help supplement their staff with travelling nurses.
How AI Has Helped Nomad Health?
- Nomad Health was able to address the healthcare staffing gap with some help from PandoLogic’s pandoIQ.
- The application of AI in healthcare will become greater in future as the importance of this technology is realised.
- The technology has the potential to lead to more accurate diagnoses, better care, and less time spent by healthcare professionals on administrative tasks which in turn enables more time spent on interacting and treating patients.
Source: AI-enable recruiting helps Nomad Health end staffing shortages
Why is AI Important For Recruitment?
AI in Recruitment has its many perks, some of which are:
- Improving the quality of recruitment.
- Attracting the right candidates and filtering for the most suitable ones.
- Not overlooking any candidate right from the screening process.
- Saving organisation resources and filling positions faster.
- Enhancing candidate experience and brand image of the employer.
- Automating time-consuming tasks and accurately assessing the right skills for the right role.
- Scaling communication for candidates and recruiters so everyone is on the same page.
AI-powered recruitment helps recruiters make better decisions by using data to source, screen, assess, and predict candidate success and cultural fit. It eliminates biases and guesswork in HR processes, ensuring a fair and unbiased hiring process. To ensure the responsible use of AI in recruitment, the 'Responsible AI in Recruitment' guidance focuses on good practices for AI systems in HR and recruitment, ensuring ethical and fair hiring practices.
What Stages of Recruitment can AI be Involved in?
The key stages of recruitment where AI can be involved:
- Job Description and Posting: AI tools can help create optimised job descriptions on the right platforms, using keyword analysis.
- Sourcing and Talent Acquisition: AI-driven tools can automatically source potential candidates from platforms and job boards. AI can use algorithms to match candidate profiles with job requirements, identifying the best fit quickly.
- Resume Screening and Parsing: AI-powered systems can automatically parse, screen and rank resume, extracting key information like skills, experience, and education.
- Assessments and Testing: AI can administer and evaluate various assessments to gauge suitability for the role, such as cognitive tests, personality assessments, and technical skill tests.
- Interview Scheduling: AI-driven scheduling tools can coordinate interview times, and send automated reminders and follow-ups to ensure a smooth process.
- Interview Analysis and Insights: AI can be used to transcribe interviews and analyse verbal and non-verbal cues for insights into candidate behaviour and responses.
- Candidate Experience and Engagement: AI can send personalised communication to candidates at various stages, keeping them informed and engaged. AI can gather candidate feedback on the recruitment process to identify areas for improvement.
- Onboarding: AI can automate parts of the onboarding process, like document collection, compliance checks, and orientation scheduling. AI-driven onboarding platforms can provide personalised training and resources for new hires, facilitating smoother integration into the company.
Let WeCP Help You Hire Better!
The use of AI in recruitment is not just a trend, but a significant shift in how companies approach talent acquisition. Companies like Amazon, Unilever, Delta Airlines, Siemens, P&G, Electrolux, Domino’s, Hilton, Nomad Health and many more are leading the way in leveraging AI to streamline their recruitment processes, improve candidate experience, and make more informed hiring decisions.
The benefits of AI in recruitment are clear: increased efficiency, reduced bias, improved quality of hire, and significant cost and time savings. However, the journey towards AI-powered recruitment is not without its challenges.
It requires careful planning, the right technology, and a commitment to continuous learning and improvement. For most companies, it usually isn’t an option to develop their own AI tool from scratch.
This is where tools such as WeCP AI Copilot can make a difference. WeCP AI Copilot is designed to help companies streamline their screening process so that they can assess candidates for real-world scenarios, providing insights to make data-driven decisions, and improving the overall candidate experience.
For example, it can automate the screening, schedule interviews, and even predict the success of a candidate in a particular role based on their skills and experience. By leveraging WeCP AI Copilot, companies can not only enhance their recruitment process but also build a more diverse and talented workforce.
You don't need to employ multiple tools to do just one section of the recruitment process. Tools like assessment generation, skill grading and interviewing platforms like WeCP are all in one! You get these benefits and more as we've integrated AI into our processes and always focus on getting the best results.
Want to know more? Contact us for more information or schedule a demo with us.
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