Use this Social Media Manager job description template to attract creative and strategic professionals who can develop and implement effective social media strategies.
A Social Media Manager is responsible for creating, curating, and managing content across various social media platforms. They develop strategies to grow brand awareness, engage audiences, and drive traffic and conversions.
Social Media Managers plan and execute social media campaigns to promote brand awareness and engagement. Their key responsibilities include:
- Creating and curating engaging content (text, images, videos, etc.).
- Developing and implementing social media strategies aligned with business goals.
- Managing social media accounts and monitoring user engagement.
- Analyzing social media metrics and performance to optimize strategies.
- Collaborating with marketing, design, and content teams.
Social Media Manager Job Description
We are looking for a creative and strategic Social Media Manager to lead our social media efforts and enhance our online presence. The ideal candidate will have strong communication skills, a deep understanding of social media trends, and the ability to create compelling content. If you are passionate about social media, data-driven, and can build strong brand communities, we’d love to hear from you!
Roles & Responsibilities
- Develop and implement social media strategies to achieve business objectives.
- Create, curate, and manage engaging content across all social media platforms.
- Monitor and respond to social media interactions, comments, and messages.
- Analyze social media metrics and prepare reports on campaign performance.
- Stay updated with social media trends, tools, and best practices.
- Collaborate with marketing, content, and design teams to ensure cohesive branding.
- Run social media advertising campaigns and manage budgets effectively.
- Engage with influencers and brand advocates to enhance brand reach.
- Maintain a content calendar and ensure timely and consistent posting.
- Conduct competitive analysis and identify growth opportunities.
Requirements & Skills
- Proven experience as a Social Media Manager or in a similar role.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills.
- Creative mindset and ability to create engaging multimedia content.
- Experience with social media management tools (e.g., Hootsuite, Buffer).
- Proficiency in social media analytics and reporting tools.
- Knowledge of social media advertising platforms (Facebook Ads, Instagram Ads, etc.).
- Ability to work in a fast-paced environment and manage multiple projects.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience with influencer marketing and community management is a plus.
Who do Social Media Managers report to?
Depending on the organization, Social Media Managers typically report to:
- Digital Marketing Manager
- Director of Marketing
- Content Manager
- Chief Marketing Officer (CMO)
How to Assess Social Media Manager Skills Effectively
Candidates may list social media management experience on their resumes, but assessing their actual ability to create engaging content, analyze performance metrics, and grow brand presence before the interview is crucial. A structured social media manager assessment ensures you hire professionals who can enhance online engagement and drive brand awareness.
Here’s how you can assess social media manager proficiency effectively with WeCP:
- Content Creation & Strategy – Test candidates on their ability to craft compelling content, develop content calendars, and align messaging with brand identity.
- Social Media Analytics & Performance Tracking – Evaluate their skills in analyzing engagement metrics, tracking KPIs, and optimizing campaigns based on data.
- Platform Expertise – Assess their capability to manage platforms like Instagram, LinkedIn, Twitter, Facebook, and TikTok effectively.
- Community Engagement & Brand Growth – Check their proficiency in fostering audience interaction, responding to comments, and building an online community.
- Paid Advertising & SEO Integration – Ensure they understand paid campaigns, influencer collaborations, and integrating SEO for maximum reach.
With WeCP’s social media manager assessments, you can efficiently filter out underqualified candidates, streamline the hiring process, and ensure high-quality hires who can strengthen your brand’s online presence, engage audiences, and drive social media success.
Post it on job boards and career pages to find candidates who can enhance brand presence and engage target audiences. Feel free to customize the job duties and requirements based on your company’s needs. Similar job titles include Social Media Specialist, Digital Marketing Manager, and Community Manager.
